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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded...
Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That...
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WSJ Makes ‘Faustian Pact’ with Native Advertising
Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more...
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